8 Social Media Lessons from a Marketing Intern

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8 Social Media Lessons from a Marketing Intern

The first thing I realized as a marketing intern is that marketing is a really really really broad term. Marketing encompasses a large amount of ideas and functions. There is social media (Facebook, Twitter, Instagram, Pinterest), there is print advertising, networking events…the list goes on

As with most things, I have realized less is more (at least to start off)

So, to keep things simple and effective I have focused on tackling social media marketing, and here are a few things I’ve learned (in no particular order):

  1. Building engagement and interaction (on Facebook or Twitter) is a slow process. You aren’t going to take off running with one post. While some fans may enjoy your post and go so far as to click and read what you have linked, most likely you’re going to have to start consistently showing up on their feed for the mass audience to notice you.
  2. While this process is slow, it only takes one good post to get things moving (the trick is finding the right post). If you can get fans to retweet or share your posts your reach is going to multiply quickly. This also helps to get those who may never come across your posts to have them instantly interjected into their feed.
  3. There is no rhyme or reason to what gets seen on Facebook newsfeeds. Wouldn’t it be great if we could crack the Facebook algorithm for what gets seen on news feeds?! In the meantime we can track analytics and insights to see what has a higher likelihood of getting seen. It has been proven that status updates with photos create more engagement than those without. For Shocking Creations in particular I have seen that original photos of our team triggers our fans to interact.
  4. Facebook also has ways for you to target fans you never knew you had. For Shocking Creations we decided we wanted to target business owners in the Boulder/Denver area, but how do we find them? Searching on Facebook for “Favorite Interests of Business Owners in Boulder” can help to give us ways to target these individuals when paying for ads.
  5. Twitter has similar targeting functions. By searching on twitter for words that you consumers typically use, you can find customers that don’t know you exist. For example, in doing marketing for Grillight I search words such as “grilling”, “grill”, and “BBQ” and engage with users through replies and favoriting their tweets. We have seen tremendous results through this practice in getting dozens of users looking through our profile, responding to tweets, and following us.
  6. Twitter allows little fish to be seen by the big fish. By tweeting at big names and influencers in the field, we as a startup can get retweeted or noticed by big names who can help us to reach and engage exponentially more users.
  7. There are particular times of day that are most effective for engaging on Facebook. Studies have shown that while the best time of day may reach larger audiences, there are actually more effective times of day to get more interaction from your fans. A study by TheNextWeb.com it was shown that posts on Sundays recieve 2.72 more interactions than those on Wednesday. Also, while lunchtime is the most popular time to post during weekdays, those posts between 5 pm and 1 am receive greater average interactions.
  8. Repeat successes and learn from failures. One of your posts has dozens of likes and multiple shares while another has a reach of 10 and no interaction. Analyze what you did in the effective one and repeat this. Why was the other post ineffective? Maybe you posted at the wrong time of day or should include a photo. There are always more people to reach and more interactions to obtain — so, engage away!
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