First Team Broadcasting

First Team Broadcasting (FTB), an intelligent webcasting solutions provider for collegiate athletics, provides an online platform for colleges to live-stream sporting events, offer up to date statistics and schedules, and deliver telephone based audio broadcasts to connect with fans around the globe.

They came to us with 2 major objectives. First and foremost, they needed to dramatically improve the user experience that they offer to their clients. Cleaner layouts, clearer CTAs (Call To Action), and more robust functionality.  The catch, however, was that in addition to improving both the design and functionality, they wanted to dramatically streamline their own process for adding and managing these organization and channel pages.

In addition to paying special attention to their target audience while we designed their site, our development team focused on leveraging advanced custom fields to modify the CMS (WordPress) to radically reduce the steps required to add and manage new organization and channel pages.

The end result is a beautifully designed, incredibly functional, and fully customized front and back-end.


  • Styled pages for each organization with primary/secondary colors, primary/alternate logos, and background images.
  • Custom backend system to easily schedule events, manage organizations/team channels.
  • Channel pages for each event (300+) with live stream, stats, update ticker, and more.
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