Social Media For Startups

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How to Launch Your Campaign and Come Out of the Gates Swinging

Taking the first steps of a social media campaign for a startup company can be daunting and overwhelming. To make matters worse – attempting to wade through the abundance of self-help materials out there is enough to make your head spin! We’ve meticulously combed through the mountains of tips, tricks, and strategies and have condensed the best of the best into a quick list of need-to-know practices for any startup or small business. Enjoy!

Twitter:

  • Lebowski once said, ‘Call me El Duderino if you’re not into the whole brevity thing.’ Well unfortunately for Mr. Lebowski, Twitter is all about the brevity thing. With only a 140 character limit, your words matter. Quality over quantity is an axiom that must be abided by. As a rule of thumb, save your wordier posts for either Facebook or LinkedIn and use Twitter for succinct posts that will easily get your ideas across.
  • Get analytical and A/B test similar posts an hour about from each other in order to help fine tune your strategy and see what your followers respond best to. Compare this data and decide which headline strategies to settle on moving forward. There are plenty of tools that can aid you in your use of Social Media. Be sure to take advantage of them. Buffer and Hoot-Suite are two such services that offer great analytic tools, as well as a rolling schedule for posting content.
  • Believe it or not, what time you tweet has a big impact on the influence your tweets have. As a general rule, the best times to tweet are when people are less engaged in their work. I’m sure most of us out there would be able to discern these times. Try tweeting around 9am, 12pm, 5pm, and 7pm. These are the times when people get to work, are at lunch, getting off work, and relaxing at home.
  • Use more actions words: More verbs and less nouns. People like to feel engaged. Tweets that have more action words in them tend to pop out more instead of laying flat.
  • Studies show that you have a 23x increase of being retweeted if you ask for it, so don’t be shy in asking!
  • Tweets that also include links have an 86% increased chance of being retweeted.

Facebook:

  • Post Pictures. I’m sure this seems obvious, however, there are types of pictures that are more likely to garner you increased traffic. Images that pop out with bright colors and a clear subject are proven to get more attention, and of utmost importance, more clicks. Facebook posts that include images get over 104% more comments and 84% more clicks than text-based posts! Find an info-graphic, or even make one, that is congruent with the information you are posting about for increased engagement from the reader.
  • There’s no character limit like there is on Twitter, but try and keep posts relatively concise. People are bombarded with information every which-way they look, especially while browsing on the internet. Understandably, people are more likely to ignore long-winded posts and focus on more easily scannable posts. 80-140 words works best.

LinkedIn:

  • Launching your company’s LinkedIn page can be daunting. However, if you have an established presence on other mediums it’s easy to translate your Facebook/Twitter base to LinkedIn. Back-linking each of these profiles on other social media platforms is a surefire way to get you more established in the social media scene, and in tandem, get you more traffic. For those that don’t know, back-links are incoming hyperlinks that lead you from one website from another (ideally from one of your social media profiles, to another.) People may want to find you, but not know how. Back-links will increase your chances of being found and engaged.
  • In the same vein, if you have successful posts you’ve used on other social media sites, don’t be afraid to recycle them! Take the post, tailor it to LinkedIn and send the little guy on his way. Self-referential posts tend to be less successful on LinkedIn than other mediums, so make sure the info in your post is relevant to your business or industry. By practicing this tactic, you should aim to become an up-to-date source on all current information concerning your industry to your followers.
  • Don’t just post to your page on LinkedIn. Be a social butterfly and post on other pages that pertain to your organization. This way you will accrue a bigger connection base and learn a thing or two along the way.
If you found these tips helpful, forward them along to your friends. Stay tuned for more relevant information that, if employed correctly, is sure to help get your startup off the ground, or aid your established business in spearheading it’s social media movement.

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